By David Duncan on Tuesday, April 14, 2015 3:38 PM
Social Selling leverages the opportunity provided by an increasing number of professionals turning to the social channels to influence their buying decision. Learn to adapt your online approach with social selling and you will never need to cold call again.

This short video outlines some of the steps to take to build a solid social selling routine.

In my opinion, great social media profiles should be as important to sales people and business owners as an e-mail address, phone number or business card. These profiles are a way for other people to validate your experience, your expertise and your real world connections.

If your company isn’t teaching its sales people how to use social media to connect with potential clients and leverage existing leads, then you are putting them at a huge disadvantage. Social selling is widely popular and an increasing number of people are trying to find the best way to leverage the technology for best results. If we look on LinkedIn, there are already over...
By David Duncan on Wednesday, March 11, 2015 12:43 PM
Creating a digital marketing strategy can be a daunting task and is a complex undertaking, which is why before you know it - and even though you have the best of intentions - things can get messy. Too much of your favourite tactic, not enough of another and you end up with a dogs breakfast. With that in mind, we have created a video 6 Essential Elements For A Successful Digital Marketing Strategy. With the amount of confusion, noise and sheer choice available in the digital marketing space, it's become increasingly difficult for marketers and businesses to figure out where and how to focus their energy. In the video below, we outline the components that will help your digital strategy cut through the crowd and deliver success. 1. An Engaging, Responsive Website With more and more people interacting with brands via their smartphones and tablets, it's necessary to ensure you're delivering a consistent and responsive experience across all devices. It should be just as easy for a user to engage with or complete an action on your website, content and social media with their phones as it is their laptop. Don't forget to deliver the best experience possible for your audience, whatever device they are using. ...
By David Duncan on Tuesday, February 24, 2015 2:12 PM
I am often asked "How do I make sure that our web marketing strategy is competitive?"   We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results, so here's how:   The 5 steps to take are as follows - Make sure your site is visible in search, the easiest way is to search Google using some of your keywords and see who is coming up in your local area, you might search for "plumber London" this will provide a good starter list to follow and find out what they have done to be top for those search phrases. There are a number of tools that can be used to find out what they have done to get the good search results. Then decide what you can do to be more competitive. Look at...
By David Duncan on Tuesday, February 03, 2015 4:00 PM
When I am talking at events or running social selling classes, I am often asked why many of the social profiles created are never visited or found by search engines. To get the most value from your social media activities you need to ensure that the social profiles you create are easily found for the keywords that you are targeting. Below are a couple of basic steps you can take in order to add to your digital marketing strategy that will get you results.
By David Duncan on Thursday, December 11, 2014 3:11 PM
From our team to yours, we hope you have a beautiful holiday season and we're looking forward to an amazing New Year with you!

As we look forward to 2015 take some of these thought forward and work on them in your business. We wish you a successful 2015
By David Duncan on Monday, December 08, 2014 3:20 PM
As we approach 2015 the key focus of your digital strategy should be to improve your customer experience and engagement. There are 5 tips here to help you to focus, they include a focus on marketing, creating great content, improving the customer experience and ensuring you are mobile ready.

 Please review this short video which has some useful tips for you to follow
By David Duncan on Thursday, November 13, 2014 3:28 PM
The times they are a-changin' - certainly in Digital Marketing in 2015

To quote the great Bob Dylan in his iconic song: the times they are a-changin'. This is true of many things in our world, not the least of which is the landscape of the Internet (and digital marketing's place within the online realm). But there's no need to get dramatic; whether or not you realize, the times are always a-changin' when it comes to digital marketing. Tactics and strategies that worked five years ago are no longer effective, and the almost-daily updates of Google's search algorithm stand as a reminder to businesses and digital marketing companies that the game can change at any time.  

The key, as it is with most things in constant flux, is to stay ahead of the curve (or at least as close to it as possible). Money is made on the stock market by staking dollars on the futures of companies. Sports teams build dynasties by predicting the abilities of amateur-level athletes and maximizing their salary cap dollars. Professional...
By David Duncan on Thursday, October 23, 2014 3:51 PM
More Information = Longer Buying Cycle

The Decline of One-Stop Shopping

According to a study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. The same research concluded that 65% of total revenue comes from purchases made in more than one step. Expedia recently revealed that consumers will conduct as many as 38 visits to travel sites before...
By David Duncan on Monday, October 06, 2014 3:42 PM

Remarketing will help you to increase brand awareness and make more of your site visitors return and a higher percentage convert into customers. By continuing the conversation with your prospects you have the opportunity to target the right people at the right time.
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
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