By David Duncan on Saturday, January 28, 2012 4:39 PM
Facebook is one of the main social media platforms and engaging with your viewers there can help with your social media optimisation program. Here are some more tips for monetizing Facebook:

·         Facebook’s core value proposition is connecting and communicating with friends. While word-of-mouth, or “earned” media, helps brands gain Facebook fans, it can only go so far. Companies also need to contemplate using paid advertising to develop their Facebook fan-base.

·         Create engaging content. The simplicity of the “like” button means that there may be no actual engagement beyond the fleeting moment of the click. To be successful in this post-“like” phase of Facebook marketing, businesses need to excite their fan-base with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.

·         Give people a reason to become fans. Apps...
By David Duncan on Friday, January 06, 2012 11:07 AM
Facebook is currently THE most popular social media network online. Market-savvy brands are tapping into their Facebook audience to get instant feedback, find ideas on new product design and seek insights on how to market better. It is a great tool to build brand awareness within your target market. No matter what type of business you are in, you can use Facebook marketing to tap into your social network enhancing positive relationships for your business and improving your social media optimisation..
By David Duncan on Tuesday, January 03, 2012 5:49 PM
Often ignored by the novice internet marketer, website analytics have a key role to play in any successful marketing strategy. Careful analysis of even the most rudimentary statistics will often highlight areas for improvement that can make or break the average campaign.

In this article we'll take a look at some simple steps to ensure you're getting some sort of tangible return on your marketing efforts, and why using analytics might not be such a scary proposition after all...

Step 1: Define the Sales Process However you refer to the sales process, the first step is identifying each stage of the journey and understanding what is expected of your customer. Consider the following questions:

How is the visitor incentivised to engage with your sales process? How does each phase of the process relate to your overall sales strategy? How is the customer guided through the process?...
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