By Martin Duncan on Thursday, February 28, 2013

Treat me like a grown up?

  Now bear with me here, I’m sorry to be the one to bring this up, but I feel a rant coming on. Am I alone in being tired of being asked to like/share/tweet things? Social platforms like Facebook, Twitter and Google+ have people constantly begging “like if you agree” or “please retweet”. I guess if we have to point the finger we can thank platforms like Klout etc. which measure your social influence. Search engines are also to blame (as usual).

Every time I go on Facebook I see people posting a picture with the caption “Love or hate?” “What are your thoughts on this?” “Can you caption this image?” If I want to tell people how I feel about it I will do so without your prompt which frankly makes me feel like I’m being treated like some kind of farm animal.

By Martin Duncan on Thursday, February 14, 2013
So for the first time we have decided to put our Inside Edge newsletter in to our blog. This means that our newsletter email is short and sweet and it should generate more traffic to the blog.  There's lots going on this month for us, we have launched a new product called Lead Forensics (which you can read about here) and we have some great stuff for you to follow too. A highlight for us and also a learning opportunity for our followers will come when Francois Muscat of WSI South Africa will be doing a webinar on February 27th at 4pm GMT. In this 60-minute webinar, Francois will outline why content marketing is an essential aspect of every internet marketing strategy, as well as highlight 7 key tips to maximise the impact of your current digital marketing efforts. You’ll also get answers to questions like: • What type of content should you use for your marketing activities? •...
By Martin Duncan on Monday, February 11, 2013
The world of blogging has very little in the way of rules, and even less in the way of boundaries. This freedom doesn't necessarily mean it's an easy ride when it comes to crafting compelling blog content for your business though. The blog itself is one of the main tools in any internet marketer's arsenal, however for many the most challenging aspect remains maintaining a flow of quality content. In this article we'll be looking not so much at what to write about, but more how to write about it. Fresh, engaging and optimised content is the order of the day here – after all blogging for business is about attracting traffic and keeping the reader coming back for more.   1. List Your Ideas - Many new bloggers start out with good intentions, but quickly run out of ideas and/or motivation. A great way to avoid this is to develop a list of topics from the outset, from which you can pick your posts. We're not just talking about 5-10 topics here – think longer-term towards 50 or even 100. Farm ideas from online content...
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