By David Duncan on Friday, November 08, 2013 4:17 PM
A few months after the release of Google's new Penguin algorithm it is time to examine its impact and the moves webmasters can take to protect their sites from a penalty. After looking into hundreds of sites that were hit by Penguin 2.0, Search Engine Journal found that one thing they all had in common was high density of money keywords in anchor text. By contrast, sites that have a high volume of brand anchor terms, as well as many "other" or "noise" terms, can rest assured they are relatively safe. So what should webmasters do to make sure the Penguin is not coming after them? The first thing they should do is take a step back and try to assess their site as objectively as possible. Does it offer valuable content? Is there any social engagement? Are there any unnatural backlinks that can serve as red flags for Google? If...
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