By David Duncan on Friday, January 24, 2014 4:26 PM
With the growth and expansion of social media and third screen devices like smartphones and tablets, it's sometimes hard for businesses to stay on top of the many components of their digital identity. As a result of the constant effort to keep up with the latest trends and technologies,websites are often overlooked and neglected. Your business must not let that happen as your website is the living heart of your digital presence. Check out the latest entry in WSI's Digital Marketing Video Series to discover the 5 Reasons Your Website Is Still Important!   1. Maintaining Ownership With so much activity and interaction...
By David Duncan on Monday, January 13, 2014 2:28 PM
People often ask me which social media platforms they should be on, this answer works for everyone:
 
You want to be where your audience is.
 
Really simple but it works, there is a tendency to want to be everywhere, even if your ideal customers aren't there. 
 
We get sucked into wanting to be `popular' and to be seen everywhere. As a result, we get completely overwhelmed, can't keep up, and end up sporadically posting across every platform with no real strategy or content plan.
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