By David Duncan on Tuesday, April 08, 2014 2:22 PM
Social Selling is very popular at the moment with everyone offering courses to help you to understand how social selling can be used to market your products and services. Buy without a strategy to follow most people spend a great deal of time on the social media channels without achieving the results they would like.  If you think about these 5 points before you start it will help you to organise your content and develop those all important relationships with your targeted buyers. 1) Identify your targeted buyers’ persona

Any professional sales process includes developing relationships; the first step to a good social selling plan is to identify the key decision makers, including their level of online engagement.

2) Intelligence is Key

Creating a strategy to ‘listen’ and gather relevant intelligence such as understanding challenges and requirements is critical to making a successful online connection – and ultimately in being considered part of your customer’s sphere of influence during...
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