By David Duncan on Friday, May 16, 2014 1:34 PM

 It's no secret that content marketing has exploded over the last few years. Everywhere you look there's content, content and more content. For a while, marketers were extremely excited that so many businesses were on board with such an effective digital marketing tactic. But as content is churned out at an increasing rate, it's become painfully obvious that the Internet is now saturated with too much content.
You're thinking, "If content is so great, how could there ever be too much of it?" The problem is the wide range of quality in the mass amounts of content being produced - and the unfortunate fact that most of it just isn't very good. There's a huge misconception about content marketing that seems to be the root cause of a lot of struggling content strategies: content does not work the way most people think it does.

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