By David Duncan on Thursday, June 05, 2014 4:07 PM

Are You Moving Online With Your Customers?

Marketing involves the promoting and selling of products and services. If you're a marketer you're essentially a salesperson, even if that's not how you perceive your job. Most people think a "sales" role consists of these typical activities: endless cold calls, prospect meetings and a whole lot of proverbial doors slammed in your face. But in today's business world, the tenets of selling are evolving right along with the core focus of marketing. Consumers no longer stand for being forced and bullied into a decision; instead, they prefer to build relationships with brands, gather information and eventually come to an informed conclusion on their own. Your job as a marketer or a salesperson is to do a better job of highlighting the value of your products and services than your competition. 

 

Social Media Is Changing The Business Landscape

The ability to adapt is one of the most important components of success in both business and marketing. This willingness to pivot and take risks is especially important for truly great digital marketing campaigns due to the fast-paced nature of the Internet. One aspect of the digital space that is significantly shifting the business environment is social media. While some companies are still getting acquainted with the idea of social selling - using social media platforms to generate leads and close sales - the early adopters are busy reaping the benefits. 

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