By David Duncan on Tuesday, February 24, 2015 2:12 PM
I am often asked "How do I make sure that our web marketing strategy is competitive?"   We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results, so here's how:   The 5 steps to take are as follows - Make sure your site is visible in search, the easiest way is to search Google using some of your keywords and see who is coming up in your local area, you might search for "plumber London" this will provide a good starter list to follow and find out what they have done to be top for those search phrases. There are a number of tools that can be used to find out what they have done to get the good search results. Then decide what you can do to be more competitive. Look at...
By David Duncan on Tuesday, February 03, 2015 4:00 PM
When I am talking at events or running social selling classes, I am often asked why many of the social profiles created are never visited or found by search engines. To get the most value from your social media activities you need to ensure that the social profiles you create are easily found for the keywords that you are targeting. Below are a couple of basic steps you can take in order to add to your digital marketing strategy that will get you results.
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