By David Duncan on Wednesday, March 11, 2015 12:43 PM
Creating a digital marketing strategy can be a daunting task and is a complex undertaking, which is why before you know it - and even though you have the best of intentions - things can get messy. Too much of your favourite tactic, not enough of another and you end up with a dogs breakfast. With that in mind, we have created a video 6 Essential Elements For A Successful Digital Marketing Strategy. With the amount of confusion, noise and sheer choice available in the digital marketing space, it's become increasingly difficult for marketers and businesses to figure out where and how to focus their energy. In the video below, we outline the components that will help your digital strategy cut through the crowd and deliver success. 1. An Engaging, Responsive Website With more and more people interacting with brands via their smartphones and tablets, it's necessary to ensure you're delivering a consistent and responsive experience across all devices. It should be just as easy for a user to engage with or complete an action on your website, content and social media with their phones as it is their laptop. Don't forget to deliver the best experience possible for your audience, whatever device they are using. ...
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