Author: David Duncan Created: Friday, August 14, 2009 5:28 PM RssIcon
The Social Touch is a blog by WSI Waverley Solutions that covers how to get the most out of Social Media and Search Engine Optimisation, convert browsers into buyers and measure what is going on in the virtual world.
By David Duncan on Thursday, December 29, 2011 4:03 PM
The advent of social media marketing continues to provide many opportunities for businesses to make real connections with customers. However, your social networking plans should enhance, rather than replace your email marketing activities. While Facebook's usage figures are impressive for example, they are still blitzed by the number of people that own and use an email address.

An effective email marketing strategy still has a key role to play in the modern marketer's online arsenal, working cohesively with other activities in order to create touch points with customers at a level they are comfortable with. The question then is not 'should I use email as a means to stay in touch with customers?' but instead, 'how do I build a targeted, responsive email list?'

There are a number of techniques...
By David Duncan on Wednesday, August 31, 2011 4:35 PM
Here are four more steps to improve your local search marketing capabilities
By David Duncan on Friday, August 12, 2011 2:30 PM
Local Search can be the key to finding local clients
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