Author: David Duncan Created: Friday, August 14, 2009 5:28 PM RssIcon
The Social Touch is a blog by WSI Waverley Solutions that covers how to get the most out of Social Media and Search Engine Optimisation, convert browsers into buyers and measure what is going on in the virtual world.
By David Duncan on Monday, September 16, 2013 3:50 PM
It’s now an established fact that ranking high on Google can have a significant impact on winning new business. Little wonder then that many businesses adopt unscrupulous methods to optimize their web pages for higher search engine ranking. Google, on the other hand, has been continuously introducing improvements to its algorithms to improve the search experience for all its users. The recent rollout of Penguin 2.0, as the company has dubbed its latest algorithm update, is a case in point. Instead of the usual refresh, this time around, Google has completely revamped its algorithm to minimize web spam.
By David Duncan on Tuesday, August 27, 2013 5:10 PM

LinkedIn has become the most popular professional network in most parts of the world. Clearly, it has several advantages over traditional job portals thanks to its social media strengths and the fact that it is primarily driven by quality content. 

By David Duncan on Tuesday, July 23, 2013 5:05 PM
Where do we all go when we want to search for information?

Google. Where else? No other search engine today comes even close.
By David Duncan on Wednesday, September 05, 2012 12:00 AM

Many companies are trying to figure out how to keep track of their social media activity . We see many people these days are using both LinkedIn and Twitter and Facebook.

Although all of these sites do offer some kind of integration between them, we don't recommend automatic forwarding of any kind, since this can result in repeated postings.

By David Duncan on Saturday, January 28, 2012 4:39 PM
Facebook is one of the main social media platforms and engaging with your viewers there can help with your social media optimisation program. Here are some more tips for monetizing Facebook:

·         Facebook’s core value proposition is connecting and communicating with friends. While word-of-mouth, or “earned” media, helps brands gain Facebook fans, it can only go so far. Companies also need to contemplate using paid advertising to develop their Facebook fan-base.

·         Create engaging content. The simplicity of the “like” button means that there may be no actual engagement beyond the fleeting moment of the click. To be successful in this post-“like” phase of Facebook marketing, businesses need to excite their fan-base with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.

·         Give people a reason to become fans. Apps...
By David Duncan on Friday, January 06, 2012 11:07 AM
Facebook is currently THE most popular social media network online. Market-savvy brands are tapping into their Facebook audience to get instant feedback, find ideas on new product design and seek insights on how to market better. It is a great tool to build brand awareness within your target market. No matter what type of business you are in, you can use Facebook marketing to tap into your social network enhancing positive relationships for your business and improving your social media optimisation..
By David Duncan on Tuesday, January 03, 2012 5:49 PM
Often ignored by the novice internet marketer, website analytics have a key role to play in any successful marketing strategy. Careful analysis of even the most rudimentary statistics will often highlight areas for improvement that can make or break the average campaign.

In this article we'll take a look at some simple steps to ensure you're getting some sort of tangible return on your marketing efforts, and why using analytics might not be such a scary proposition after all...

Step 1: Define the Sales Process However you refer to the sales process, the first step is identifying each stage of the journey and understanding what is expected of your customer. Consider the following questions:

How is the visitor incentivised to engage with your sales process? How does each phase of the process relate to your overall sales strategy? How is the customer guided through the process?...
By David Duncan on Thursday, December 29, 2011 4:03 PM
The advent of social media marketing continues to provide many opportunities for businesses to make real connections with customers. However, your social networking plans should enhance, rather than replace your email marketing activities. While Facebook's usage figures are impressive for example, they are still blitzed by the number of people that own and use an email address.

An effective email marketing strategy still has a key role to play in the modern marketer's online arsenal, working cohesively with other activities in order to create touch points with customers at a level they are comfortable with. The question then is not 'should I use email as a means to stay in touch with customers?' but instead, 'how do I build a targeted, responsive email list?'

There are a number of techniques...
By David Duncan on Wednesday, August 31, 2011 4:35 PM
Here are four more steps to improve your local search marketing capabilities
By David Duncan on Friday, August 12, 2011 2:30 PM
Local Search can be the key to finding local clients
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