Author: David Duncan Created: Friday, August 14, 2009 5:28 PM RssIcon
The Social Touch is a blog by WSI Waverley Solutions that covers how to get the most out of Social Media and Search Engine Optimisation, convert browsers into buyers and measure what is going on in the virtual world.
By David Duncan on Thursday, June 05, 2014 4:07 PM

Are You Moving Online With Your Customers?

Marketing involves the promoting and selling of products and services. If you're a marketer you're essentially a salesperson, even if that's not how you perceive your job. Most people think a "sales" role consists of these typical activities: endless cold calls, prospect meetings and a whole lot of proverbial doors slammed in your face. But in today's business world, the tenets of selling are evolving right along with the core focus of marketing. Consumers no longer stand for being forced and bullied into a decision; instead, they prefer to build relationships with brands, gather information and eventually come to an informed conclusion on their own. Your job as a marketer or a salesperson is to do a better job of highlighting the value of your products and services than your competition. 


Social Media Is Changing The Business Landscape

The ability to adapt is one of the most important components of success in both business and marketing. This willingness to pivot and take risks is especially important for truly great digital marketing campaigns due to the fast-paced nature of the Internet. One aspect of the digital space that is significantly shifting the business environment is social media. While some companies are still getting acquainted with the idea of social selling - using social media platforms to generate leads and close sales - the early adopters are busy reaping the benefits. 

By David Duncan on Friday, May 16, 2014 1:34 PM

 It's no secret that content marketing has exploded over the last few years. Everywhere you look there's content, content and more content. For a while, marketers were extremely excited that so many businesses were on board with such an effective digital marketing tactic. But as content is churned out at an increasing rate, it's become painfully obvious that the Internet is now saturated with too much content.
You're thinking, "If content is so great, how could there ever be too much of it?" The problem is the wide range of quality in the mass amounts of content being produced - and the unfortunate fact that most of it just isn't very good. There's a huge misconception about content marketing that seems to be the root cause of a lot of struggling content strategies: content does not work the way most people think it does.

By David Duncan on Tuesday, April 08, 2014 2:22 PM
Social Selling is very popular at the moment with everyone offering courses to help you to understand how social selling can be used to market your products and services. Buy without a strategy to follow most people spend a great deal of time on the social media channels without achieving the results they would like.  If you think about these 5 points before you start it will help you to organise your content and develop those all important relationships with your targeted buyers. 1) Identify your targeted buyers’ persona

Any professional sales process includes developing relationships; the first step to a good social selling plan is to identify the key decision makers, including their level of online engagement.

2) Intelligence is Key

Creating a strategy to ‘listen’ and gather relevant intelligence such as understanding challenges and requirements is critical to making a successful online connection – and ultimately in being considered part of your customer’s sphere of influence during...
By David Duncan on Wednesday, March 26, 2014 11:58 AM
Are you fed up of Google's rule changes and excuses from your SEO company about ranking drops for your main keywords? Well here at WSI we have a solution for you which we call AdaptiveSEO. There are those that say that SEO is dead, but we believe that you just need to take a holistic approach to optimizing your site.  SEO has changed, that much is true. The tips, tricks and games that used to help companies scoot up the rankings to #1 were beaten into submission by Google, led by the fierce Panda, Penguin and Hummingbird updates. But there are still traditional SEO practices that remain in tact and of course, there's a whole slew of new things you need to be doing.  This infographic should help to explain the approach Adaptive SEO...
By David Duncan on Monday, February 10, 2014 2:45 PM
This video outlines 5 top tips to use when you are using pay per click advertising.
By David Duncan on Friday, January 24, 2014 4:26 PM
With the growth and expansion of social media and third screen devices like smartphones and tablets, it's sometimes hard for businesses to stay on top of the many components of their digital identity. As a result of the constant effort to keep up with the latest trends and technologies,websites are often overlooked and neglected. Your business must not let that happen as your website is the living heart of your digital presence. Check out the latest entry in WSI's Digital Marketing Video Series to discover the 5 Reasons Your Website Is Still Important!   1. Maintaining Ownership With so much activity and interaction...
By David Duncan on Monday, January 13, 2014 2:28 PM
People often ask me which social media platforms they should be on, this answer works for everyone:
You want to be where your audience is.
Really simple but it works, there is a tendency to want to be everywhere, even if your ideal customers aren't there. 
We get sucked into wanting to be `popular' and to be seen everywhere. As a result, we get completely overwhelmed, can't keep up, and end up sporadically posting across every platform with no real strategy or content plan.
By David Duncan on Friday, November 08, 2013 4:17 PM
A few months after the release of Google's new Penguin algorithm it is time to examine its impact and the moves webmasters can take to protect their sites from a penalty. After looking into hundreds of sites that were hit by Penguin 2.0, Search Engine Journal found that one thing they all had in common was high density of money keywords in anchor text. By contrast, sites that have a high volume of brand anchor terms, as well as many "other" or "noise" terms, can rest assured they are relatively safe. So what should webmasters do to make sure the Penguin is not coming after them? The first thing they should do is take a step back and try to assess their site as objectively as possible. Does it offer valuable content? Is there any social engagement? Are there any unnatural backlinks that can serve as red flags for Google? If...
By David Duncan on Thursday, October 10, 2013 9:24 AM
Google Circles are a way to group people together based around the relationships you have with people. You may have circles for different members of your family, work colleagues, interest groups etc.
By David Duncan on Monday, September 30, 2013 3:57 PM
Amidst the furious growth of the technology that we use in our everyday lives, a common complaint is that all the gadgetry is decreasing the amount of face-to-face human contact (and thus ruining, or places less importance on, personal relationships). But what about the parents who can now video-chat with their sons and daughters who have moved across the country - or even across the ocean - to attend school? Or how about our ability to keep in regular contact with friends and family who live in different parts of the word? It’s also now much easier to find and get in touch with old friends through email and social networks.
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