Author: David Duncan Created: Friday, August 14, 2009 5:28 PM RssIcon
The Social Touch is a blog by WSI Waverley Solutions that covers how to get the most out of Social Media and Search Engine Optimisation, convert browsers into buyers and measure what is going on in the virtual world.
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
By David Duncan on Thursday, August 14, 2014 2:35 PM

There's No "I" In Team

A few years ago, you might have heard people say "social media is useless" or "Twitter and Facebook are just fads" and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies. Oh, don't worry; we're not on a witch-hunt or anything. We aren't looking for the names of the poor souls who have been ignoring social media while it has changed they way we, as a society, conduct our business. They've punished themselves enough.
 

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn't know how to use it for business and it seemed difficult to figure out, so they secretly hoped it'd go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it's a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they're expected to engage with customers in real time. That's a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer's expectations aren't met, a sale does not follow.

Seriously, an hour? That's not much time, especially when you're trying to, I don't know, do your job or run your business!

By David Duncan on Tuesday, July 01, 2014 2:15 PM

Brands Struggle To Keep Up

Ever since the Internet became that thing that none of us can live without, users have adopted the medium much faster than businesses and brands. From websites to social media, consumers have developed certain expectations faster than most businesses can even begin to meet them. To be fair, it's much easier for a single user to navigate the digital landscape than it is for a business to market in that same space. The Internet can be a vast and confusing place, especially when you're trying to gain the attention of its users who buzz around like water bugs on the surface of a calm lake. But rather than settling down and allowing brands to catch up, the Internet continues to evolve.
 

According to eMarketer, global digital advertising spend will rise by 16.7% in 2014, with smartphone and tablet marketing representing the biggest jump (an 84.7% increase over 2013). None of this is surprising, since 2014 marks the first year that Internet usage on mobile devices surpassed desktop usage. That's right - more people use their phones and tablets than their computers to surf, read, buy and communicate on the internet. It's easy to see how and why this happened. Think about all the time you spend on your phone while you're waiting in line, shopping, travelling, or surfing the Internet any place where it'd be inconvenient to have even a small laptop. Now consider all the times you use a tablet over your computer, like when you're watching TV and want to check something or consulting a recipe while cooking. We use whatever is most convenient and there's no question that's something mobile.

By David Duncan on Thursday, June 05, 2014 4:07 PM

Are You Moving Online With Your Customers?

Marketing involves the promoting and selling of products and services. If you're a marketer you're essentially a salesperson, even if that's not how you perceive your job. Most people think a "sales" role consists of these typical activities: endless cold calls, prospect meetings and a whole lot of proverbial doors slammed in your face. But in today's business world, the tenets of selling are evolving right along with the core focus of marketing. Consumers no longer stand for being forced and bullied into a decision; instead, they prefer to build relationships with brands, gather information and eventually come to an informed conclusion on their own. Your job as a marketer or a salesperson is to do a better job of highlighting the value of your products and services than your competition. 

 

Social Media Is Changing The Business Landscape

The ability to adapt is one of the most important components of success in both business and marketing. This willingness to pivot and take risks is especially important for truly great digital marketing campaigns due to the fast-paced nature of the Internet. One aspect of the digital space that is significantly shifting the business environment is social media. While some companies are still getting acquainted with the idea of social selling - using social media platforms to generate leads and close sales - the early adopters are busy reaping the benefits. 

By David Duncan on Friday, May 16, 2014 1:34 PM

 It's no secret that content marketing has exploded over the last few years. Everywhere you look there's content, content and more content. For a while, marketers were extremely excited that so many businesses were on board with such an effective digital marketing tactic. But as content is churned out at an increasing rate, it's become painfully obvious that the Internet is now saturated with too much content.
You're thinking, "If content is so great, how could there ever be too much of it?" The problem is the wide range of quality in the mass amounts of content being produced - and the unfortunate fact that most of it just isn't very good. There's a huge misconception about content marketing that seems to be the root cause of a lot of struggling content strategies: content does not work the way most people think it does.

By David Duncan on Tuesday, April 08, 2014 2:22 PM
Social Selling is very popular at the moment with everyone offering courses to help you to understand how social selling can be used to market your products and services. Buy without a strategy to follow most people spend a great deal of time on the social media channels without achieving the results they would like.  If you think about these 5 points before you start it will help you to organise your content and develop those all important relationships with your targeted buyers. 1) Identify your targeted buyers’ persona

Any professional sales process includes developing relationships; the first step to a good social selling plan is to identify the key decision makers, including their level of online engagement.

2) Intelligence is Key

Creating a strategy to ‘listen’ and gather relevant intelligence such as understanding challenges and requirements is critical to making a successful online connection – and ultimately in being considered part of your customer’s sphere of influence during...
By David Duncan on Wednesday, March 26, 2014 11:58 AM
Are you fed up of Google's rule changes and excuses from your SEO company about ranking drops for your main keywords? Well here at WSI we have a solution for you which we call AdaptiveSEO. There are those that say that SEO is dead, but we believe that you just need to take a holistic approach to optimizing your site.  SEO has changed, that much is true. The tips, tricks and games that used to help companies scoot up the rankings to #1 were beaten into submission by Google, led by the fierce Panda, Penguin and Hummingbird updates. But there are still traditional SEO practices that remain in tact and of course, there's a whole slew of new things you need to be doing.  This infographic should help to explain the approach Adaptive SEO...
By David Duncan on Monday, February 10, 2014 2:45 PM
This video outlines 5 top tips to use when you are using pay per click advertising.
By David Duncan on Friday, January 24, 2014 4:26 PM
With the growth and expansion of social media and third screen devices like smartphones and tablets, it's sometimes hard for businesses to stay on top of the many components of their digital identity. As a result of the constant effort to keep up with the latest trends and technologies,websites are often overlooked and neglected. Your business must not let that happen as your website is the living heart of your digital presence. Check out the latest entry in WSI's Digital Marketing Video Series to discover the 5 Reasons Your Website Is Still Important!   1. Maintaining Ownership With so much activity and interaction...
By David Duncan on Monday, January 13, 2014 2:28 PM
People often ask me which social media platforms they should be on, this answer works for everyone:
 
You want to be where your audience is.
 
Really simple but it works, there is a tendency to want to be everywhere, even if your ideal customers aren't there. 
 
We get sucked into wanting to be `popular' and to be seen everywhere. As a result, we get completely overwhelmed, can't keep up, and end up sporadically posting across every platform with no real strategy or content plan.
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