Author: David Duncan Created: Friday, August 14, 2009 5:28 PM RssIcon
The Social Touch is a blog by WSI Waverley Solutions that covers how to get the most out of Social Media and Search Engine Optimisation, convert browsers into buyers and measure what is going on in the virtual world.
By David Duncan on Thursday, December 11, 2014 3:11 PM
From our team to yours, we hope you have a beautiful holiday season and we're looking forward to an amazing New Year with you!


As we look forward to 2015 take some of these thought forward and work on them in your business. We wish you a successful 2015
By David Duncan on Monday, December 08, 2014 3:20 PM
As we approach 2015 the key focus of your digital strategy should be to improve your customer experience and engagement. There are 5 tips here to help you to focus, they include a focus on marketing, creating great content, improving the customer experience and ensuring you are mobile ready.

 Please review this short video which has some useful tips for you to follow
By David Duncan on Thursday, November 13, 2014 3:28 PM
The times they are a-changin' - certainly in Digital Marketing in 2015

To quote the great Bob Dylan in his iconic song: the times they are a-changin'. This is true of many things in our world, not the least of which is the landscape of the Internet (and digital marketing's place within the online realm). But there's no need to get dramatic; whether or not you realize, the times are always a-changin' when it comes to digital marketing. Tactics and strategies that worked five years ago are no longer effective, and the almost-daily updates of Google's search algorithm stand as a reminder to businesses and digital marketing companies that the game can change at any time.  

The key, as it is with most things in constant flux, is to stay ahead of the curve (or at least as close to it as possible). Money is made on the stock market by staking dollars on the futures of companies. Sports teams build dynasties by predicting the abilities of amateur-level athletes and maximizing their salary cap dollars. Professional...
By David Duncan on Thursday, October 23, 2014 3:51 PM
More Information = Longer Buying Cycle

The Decline of One-Stop Shopping

According to a study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. The same research concluded that 65% of total revenue comes from purchases made in more than one step. Expedia recently revealed that consumers will conduct as many as 38 visits to travel sites before...
By David Duncan on Monday, October 06, 2014 3:42 PM


Remarketing will help you to increase brand awareness and make more of your site visitors return and a higher percentage convert into customers. By continuing the conversation with your prospects you have the opportunity to target the right people at the right time.
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
By David Duncan on Thursday, August 14, 2014 2:35 PM

There's No "I" In Team

A few years ago, you might have heard people say "social media is useless" or "Twitter and Facebook are just fads" and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies. Oh, don't worry; we're not on a witch-hunt or anything. We aren't looking for the names of the poor souls who have been ignoring social media while it has changed they way we, as a society, conduct our business. They've punished themselves enough.
 

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn't know how to use it for business and it seemed difficult to figure out, so they secretly hoped it'd go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it's a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they're expected to engage with customers in real time. That's a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer's expectations aren't met, a sale does not follow.

Seriously, an hour? That's not much time, especially when you're trying to, I don't know, do your job or run your business!

By David Duncan on Tuesday, July 01, 2014 2:15 PM

Brands Struggle To Keep Up

Ever since the Internet became that thing that none of us can live without, users have adopted the medium much faster than businesses and brands. From websites to social media, consumers have developed certain expectations faster than most businesses can even begin to meet them. To be fair, it's much easier for a single user to navigate the digital landscape than it is for a business to market in that same space. The Internet can be a vast and confusing place, especially when you're trying to gain the attention of its users who buzz around like water bugs on the surface of a calm lake. But rather than settling down and allowing brands to catch up, the Internet continues to evolve.
 

According to eMarketer, global digital advertising spend will rise by 16.7% in 2014, with smartphone and tablet marketing representing the biggest jump (an 84.7% increase over 2013). None of this is surprising, since 2014 marks the first year that Internet usage on mobile devices surpassed desktop usage. That's right - more people use their phones and tablets than their computers to surf, read, buy and communicate on the internet. It's easy to see how and why this happened. Think about all the time you spend on your phone while you're waiting in line, shopping, travelling, or surfing the Internet any place where it'd be inconvenient to have even a small laptop. Now consider all the times you use a tablet over your computer, like when you're watching TV and want to check something or consulting a recipe while cooking. We use whatever is most convenient and there's no question that's something mobile.

By David Duncan on Thursday, June 05, 2014 4:07 PM

Are You Moving Online With Your Customers?

Marketing involves the promoting and selling of products and services. If you're a marketer you're essentially a salesperson, even if that's not how you perceive your job. Most people think a "sales" role consists of these typical activities: endless cold calls, prospect meetings and a whole lot of proverbial doors slammed in your face. But in today's business world, the tenets of selling are evolving right along with the core focus of marketing. Consumers no longer stand for being forced and bullied into a decision; instead, they prefer to build relationships with brands, gather information and eventually come to an informed conclusion on their own. Your job as a marketer or a salesperson is to do a better job of highlighting the value of your products and services than your competition. 

 

Social Media Is Changing The Business Landscape

The ability to adapt is one of the most important components of success in both business and marketing. This willingness to pivot and take risks is especially important for truly great digital marketing campaigns due to the fast-paced nature of the Internet. One aspect of the digital space that is significantly shifting the business environment is social media. While some companies are still getting acquainted with the idea of social selling - using social media platforms to generate leads and close sales - the early adopters are busy reaping the benefits. 

By David Duncan on Friday, May 16, 2014 1:34 PM

 It's no secret that content marketing has exploded over the last few years. Everywhere you look there's content, content and more content. For a while, marketers were extremely excited that so many businesses were on board with such an effective digital marketing tactic. But as content is churned out at an increasing rate, it's become painfully obvious that the Internet is now saturated with too much content.
You're thinking, "If content is so great, how could there ever be too much of it?" The problem is the wide range of quality in the mass amounts of content being produced - and the unfortunate fact that most of it just isn't very good. There's a huge misconception about content marketing that seems to be the root cause of a lot of struggling content strategies: content does not work the way most people think it does.

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