Author: David Duncan Created: Friday, August 14, 2009 5:28 PM RssIcon
The Social Touch is a blog by WSI Waverley Solutions that covers how to get the most out of Social Media and Search Engine Optimisation, convert browsers into buyers and measure what is going on in the virtual world.
By David Duncan on Tuesday, February 24, 2015 2:12 PM
I am often asked "How do I make sure that our web marketing strategy is competitive?"   We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results, so here's how:   The 5 steps to take are as follows - Make sure your site is visible in search, the easiest way is to search Google using some of your keywords and see who is coming up in your local area, you might search for "plumber London" this will provide a good starter list to follow and find out what they have done to be top for those search phrases. There are a number of tools that can be used to find out what they have done to get the good search results. Then decide what you can do to be more competitive. Look at...
By David Duncan on Tuesday, February 03, 2015 4:00 PM
When I am talking at events or running social selling classes, I am often asked why many of the social profiles created are never visited or found by search engines. To get the most value from your social media activities you need to ensure that the social profiles you create are easily found for the keywords that you are targeting. Below are a couple of basic steps you can take in order to add to your digital marketing strategy that will get you results.
By David Duncan on Thursday, December 11, 2014 3:11 PM
From our team to yours, we hope you have a beautiful holiday season and we're looking forward to an amazing New Year with you!


As we look forward to 2015 take some of these thought forward and work on them in your business. We wish you a successful 2015
By David Duncan on Monday, December 08, 2014 3:20 PM
As we approach 2015 the key focus of your digital strategy should be to improve your customer experience and engagement. There are 5 tips here to help you to focus, they include a focus on marketing, creating great content, improving the customer experience and ensuring you are mobile ready.

 Please review this short video which has some useful tips for you to follow
By David Duncan on Thursday, November 13, 2014 3:28 PM
The times they are a-changin' - certainly in Digital Marketing in 2015

To quote the great Bob Dylan in his iconic song: the times they are a-changin'. This is true of many things in our world, not the least of which is the landscape of the Internet (and digital marketing's place within the online realm). But there's no need to get dramatic; whether or not you realize, the times are always a-changin' when it comes to digital marketing. Tactics and strategies that worked five years ago are no longer effective, and the almost-daily updates of Google's search algorithm stand as a reminder to businesses and digital marketing companies that the game can change at any time.  

The key, as it is with most things in constant flux, is to stay ahead of the curve (or at least as close to it as possible). Money is made on the stock market by staking dollars on the futures of companies. Sports teams build dynasties by predicting the abilities of amateur-level athletes and maximizing their salary cap dollars. Professional...
By David Duncan on Thursday, October 23, 2014 3:51 PM
More Information = Longer Buying Cycle

The Decline of One-Stop Shopping

According to a study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. The same research concluded that 65% of total revenue comes from purchases made in more than one step. Expedia recently revealed that consumers will conduct as many as 38 visits to travel sites before...
By David Duncan on Monday, October 06, 2014 3:42 PM


Remarketing will help you to increase brand awareness and make more of your site visitors return and a higher percentage convert into customers. By continuing the conversation with your prospects you have the opportunity to target the right people at the right time.
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
By David Duncan on Thursday, August 14, 2014 2:35 PM

There's No "I" In Team

A few years ago, you might have heard people say "social media is useless" or "Twitter and Facebook are just fads" and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies. Oh, don't worry; we're not on a witch-hunt or anything. We aren't looking for the names of the poor souls who have been ignoring social media while it has changed they way we, as a society, conduct our business. They've punished themselves enough.
 

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn't know how to use it for business and it seemed difficult to figure out, so they secretly hoped it'd go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it's a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they're expected to engage with customers in real time. That's a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer's expectations aren't met, a sale does not follow.

Seriously, an hour? That's not much time, especially when you're trying to, I don't know, do your job or run your business!

By David Duncan on Tuesday, July 01, 2014 2:15 PM

Brands Struggle To Keep Up

Ever since the Internet became that thing that none of us can live without, users have adopted the medium much faster than businesses and brands. From websites to social media, consumers have developed certain expectations faster than most businesses can even begin to meet them. To be fair, it's much easier for a single user to navigate the digital landscape than it is for a business to market in that same space. The Internet can be a vast and confusing place, especially when you're trying to gain the attention of its users who buzz around like water bugs on the surface of a calm lake. But rather than settling down and allowing brands to catch up, the Internet continues to evolve.
 

According to eMarketer, global digital advertising spend will rise by 16.7% in 2014, with smartphone and tablet marketing representing the biggest jump (an 84.7% increase over 2013). None of this is surprising, since 2014 marks the first year that Internet usage on mobile devices surpassed desktop usage. That's right - more people use their phones and tablets than their computers to surf, read, buy and communicate on the internet. It's easy to see how and why this happened. Think about all the time you spend on your phone while you're waiting in line, shopping, travelling, or surfing the Internet any place where it'd be inconvenient to have even a small laptop. Now consider all the times you use a tablet over your computer, like when you're watching TV and want to check something or consulting a recipe while cooking. We use whatever is most convenient and there's no question that's something mobile.

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