By David Duncan on Tuesday, February 24, 2015 2:12 PM
I am often asked "How do I make sure that our web marketing strategy is competitive?"   We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results, so here's how:   The 5 steps to take are as follows - Make sure your site is visible in search, the easiest way is to search Google using some of your keywords and see who is coming up in your local area, you might search for "plumber London" this will provide a good starter list to follow and find out what they have done to be top for those search phrases. There are a number of tools that can be used to find out what they have done to get the good search results. Then decide what you can do to be more competitive. Look at...
By David Duncan on Thursday, October 23, 2014 3:51 PM
More Information = Longer Buying Cycle

The Decline of One-Stop Shopping

According to a study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. The same research concluded that 65% of total revenue comes from purchases made in more than one step. Expedia recently revealed that consumers will conduct as many as 38 visits to travel sites before...
By David Duncan on Monday, October 06, 2014 3:42 PM

Remarketing will help you to increase brand awareness and make more of your site visitors return and a higher percentage convert into customers. By continuing the conversation with your prospects you have the opportunity to target the right people at the right time.
By David Duncan on Tuesday, April 08, 2014 2:22 PM
Social Selling is very popular at the moment with everyone offering courses to help you to understand how social selling can be used to market your products and services. Buy without a strategy to follow most people spend a great deal of time on the social media channels without achieving the results they would like.  If you think about these 5 points before you start it will help you to organise your content and develop those all important relationships with your targeted buyers. 1) Identify your targeted buyers’ persona

Any professional sales process includes developing relationships; the first step to a good social selling plan is to identify the key decision makers, including their level of online engagement.

2) Intelligence is Key

Creating a strategy to ‘listen’ and gather relevant intelligence such as understanding challenges and requirements is critical to making a successful online connection – and ultimately in being considered part of your customer’s sphere of influence during...
By Martin Duncan on Thursday, February 14, 2013
So for the first time we have decided to put our Inside Edge newsletter in to our blog. This means that our newsletter email is short and sweet and it should generate more traffic to the blog.  There's lots going on this month for us, we have launched a new product called Lead Forensics (which you can read about here) and we have some great stuff for you to follow too. A highlight for us and also a learning opportunity for our followers will come when Francois Muscat of WSI South Africa will be doing a webinar on February 27th at 4pm GMT. In this 60-minute webinar, Francois will outline why content marketing is an essential aspect of every internet marketing strategy, as well as highlight 7 key tips to maximise the impact of your current digital marketing efforts. You’ll also get answers to questions like: • What type of content should you use for your marketing activities? •...
By Martin Duncan on Wednesday, January 16, 2013
So we all know that things are changing. Those of you in the know will have heard of the Google zoological terminology - with the names of various animals (particularly penguin and panda) being given to their algorythm updates. But what does all of this stuff actually mean? Well, there is an elephant in the room (sorry, couldn't resist).

For years we have mostly been focused on updating and optimising our websites and getting lots of great content on them. Well if you've been following our advice then it's good news because all of that stuff is still great, but basically the shift of focus is going from people "optimising" (which gives the more monetarily endowed an advantage) to more organic popularity measures. So this means that Google is now more...
By David Duncan on Wednesday, August 31, 2011 4:35 PM
Here are four more steps to improve your local search marketing capabilities
By David Duncan on Friday, August 12, 2011 2:30 PM
Local Search can be the key to finding local clients
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