By David Duncan on Tuesday, April 14, 2015 3:38 PM
Social Selling leverages the opportunity provided by an increasing number of professionals turning to the social channels to influence their buying decision. Learn to adapt your online approach with social selling and you will never need to cold call again.

This short video outlines some of the steps to take to build a solid social selling routine.

In my opinion, great social media profiles should be as important to sales people and business owners as an e-mail address, phone number or business card. These profiles are a way for other people to validate your experience, your expertise and your real world connections.

If your company isn’t teaching its sales people how to use social media to connect with potential clients and leverage existing leads, then you are putting them at a huge disadvantage. Social selling is widely popular and an increasing number of people are trying to find the best way to leverage the technology for best results. If we look on LinkedIn, there are already over...
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
By David Duncan on Thursday, August 14, 2014 2:35 PM

There's No "I" In Team

A few years ago, you might have heard people say "social media is useless" or "Twitter and Facebook are just fads" and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies. Oh, don't worry; we're not on a witch-hunt or anything. We aren't looking for the names of the poor souls who have been ignoring social media while it has changed they way we, as a society, conduct our business. They've punished themselves enough.
 

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn't know how to use it for business and it seemed difficult to figure out, so they secretly hoped it'd go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it's a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they're expected to engage with customers in real time. That's a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer's expectations aren't met, a sale does not follow.

Seriously, an hour? That's not much time, especially when you're trying to, I don't know, do your job or run your business!

By David Duncan on Tuesday, April 08, 2014 2:22 PM
Social Selling is very popular at the moment with everyone offering courses to help you to understand how social selling can be used to market your products and services. Buy without a strategy to follow most people spend a great deal of time on the social media channels without achieving the results they would like.  If you think about these 5 points before you start it will help you to organise your content and develop those all important relationships with your targeted buyers. 1) Identify your targeted buyers’ persona

Any professional sales process includes developing relationships; the first step to a good social selling plan is to identify the key decision makers, including their level of online engagement.

2) Intelligence is Key

Creating a strategy to ‘listen’ and gather relevant intelligence such as understanding challenges and requirements is critical to making a successful online connection – and ultimately in being considered part of your customer’s sphere of influence during...
By Martin Duncan on Friday, June 14, 2013
ORLY? YARLY! You may have heard recently about Facebook introducing hashtags. Basically, 'hashtag support' (pioneered by Twitter) will mean that by adding a 'pound sign' to the beginning of any word, it will become a clickable link that will take you to the public posts containing the same tag. This has created quite a stir amongst many of my friends. Some are enthusiastic and happy, seeing this as progress whilst others are skeptical to say the least (many of my friends are grumpy old men). Here's a direct quote from one of my Facebook friends: "I was using it to refer to some number sequences recently until I realised it looked like I was 'hashtagging' everything. I deleted my post and cried...
By Martin Duncan on Thursday, February 28, 2013


Treat me like a grown up?

  Now bear with me here, I’m sorry to be the one to bring this up, but I feel a rant coming on. Am I alone in being tired of being asked to like/share/tweet things? Social platforms like Facebook, Twitter and Google+ have people constantly begging “like if you agree” or “please retweet”. I guess if we have to point the finger we can thank platforms like Klout etc. which measure your social influence. Search engines are also to blame (as usual).

Every time I go on Facebook I see people posting a picture with the caption “Love or hate?” “What are your thoughts on this?” “Can you caption this image?” If I want to tell people how I feel about it I will do so without your prompt which frankly makes me feel like I’m being treated like some kind of farm animal.

...
By Martin Duncan on Monday, February 11, 2013
The world of blogging has very little in the way of rules, and even less in the way of boundaries. This freedom doesn't necessarily mean it's an easy ride when it comes to crafting compelling blog content for your business though. The blog itself is one of the main tools in any internet marketer's arsenal, however for many the most challenging aspect remains maintaining a flow of quality content. In this article we'll be looking not so much at what to write about, but more how to write about it. Fresh, engaging and optimised content is the order of the day here – after all blogging for business is about attracting traffic and keeping the reader coming back for more.   1. List Your Ideas - Many new bloggers start out with good intentions, but quickly run out of ideas and/or motivation. A great way to avoid this is to develop a list of topics from the outset, from which you can pick your posts. We're not just talking about 5-10 topics here – think longer-term towards 50 or even 100. Farm ideas from online content...
By Martin Duncan on Monday, January 21, 2013
So with most of our clients and prospects, I find myself recommending a blogging strategy. It’s just too good to ignore. It’s a surefire way of adding good quality copy about your chosen keywords which will then get indexed quickly and should provide people with valuable information that is easy to archive and organise.

I find that many companies are concerned primarily about three issues regarding blogs:

·          the time required to source a regular flow of content,

·          the costs involved in getting professional copy written

·          the need to attract readers to make it all worthwhile.

To address these concerns, you can use the following 5-point plan, which will enable you to take a phased approached to preparing for, setting up, and running a successful business blog.

1. Establish Clear Objectives Knowing what you want to achieve with your blog will enable you to choose a clear direction from the start. Although it's important to use your blog to participate in a genuine manner as part of the online community, it is also completely reasonable to have your own business objective, which might include:

...
By Martin Duncan on Thursday, November 15, 2012
What a dumb headline! You’re pretty sure you already know aren’t you? So why are you still reading? Well, it’s because nobody is really sure what is going on anymore. Every ten minutes something else comes along that changes the game and makes everything before it obsolete. Well, strictly speaking that’s not really true, but it seems that way sometimes. It’s a full time job just figuring out what is going on without even doing any of it yourself! While everyone is running around trying to get “like” buttons on all of their web properties and tweeting about “social” technologies, it seems like we’ve all lost a bit of focus. The thing is, when you think about it all of this stuff is still very young, even the “experts” and “gurus” have only been doing it for a few years! So what if I told you that more than half of the crap that gets posted on Facebook/YouTube/Twitter etc is not Social Media?...
By Martin Duncan on Monday, September 24, 2012
So since we've not commented on this story yet, I'll start off by filling you in on the fiasco so far. It all started a week ago today when Waitrose sent out this tweet: Waitrose Reasons Tweet As I'm sure some of you are already filling in the blank space in your head, you can see that this invited a fair bit of ridicule... Some of the tweets they got in return included such gems as: "I also shop at Waitrose because I was once in the Holloway Rd branch and heard a dad say "put the papaya down Orlando" "I shop at Waitrose because I hate poor people" "Because the butler's on holiday" "Beacuse Asda value foie grass just won't do" "Because you say "Ten items or fewer" not "Ten items or less", which is important"

Now as I'm sure you can imagine, this induced a backlash among our peers who immediately jumped all over them with...
By David Duncan on Wednesday, September 05, 2012 12:00 AM

Many companies are trying to figure out how to keep track of their social media activity . We see many people these days are using both LinkedIn and Twitter and Facebook.

Although all of these sites do offer some kind of integration between them, we don't recommend automatic forwarding of any kind, since this can result in repeated postings.

By David Duncan on Saturday, January 28, 2012 4:39 PM
Facebook is one of the main social media platforms and engaging with your viewers there can help with your social media optimisation program. Here are some more tips for monetizing Facebook:

·         Facebook’s core value proposition is connecting and communicating with friends. While word-of-mouth, or “earned” media, helps brands gain Facebook fans, it can only go so far. Companies also need to contemplate using paid advertising to develop their Facebook fan-base.

·         Create engaging content. The simplicity of the “like” button means that there may be no actual engagement beyond the fleeting moment of the click. To be successful in this post-“like” phase of Facebook marketing, businesses need to excite their fan-base with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.

·         Give people a reason to become fans. Apps...
By David Duncan on Friday, January 06, 2012 11:07 AM
Facebook is currently THE most popular social media network online. Market-savvy brands are tapping into their Facebook audience to get instant feedback, find ideas on new product design and seek insights on how to market better. It is a great tool to build brand awareness within your target market. No matter what type of business you are in, you can use Facebook marketing to tap into your social network enhancing positive relationships for your business and improving your social media optimisation..
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