By David Duncan on Thursday, August 14, 2014 2:35 PM

There's No "I" In Team

A few years ago, you might have heard people say "social media is useless" or "Twitter and Facebook are just fads" and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies. Oh, don't worry; we're not on a witch-hunt or anything. We aren't looking for the names of the poor souls who have been ignoring social media while it has changed they way we, as a society, conduct our business. They've punished themselves enough.
 

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn't know how to use it for business and it seemed difficult to figure out, so they secretly hoped it'd go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it's a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they're expected to engage with customers in real time. That's a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer's expectations aren't met, a sale does not follow.

Seriously, an hour? That's not much time, especially when you're trying to, I don't know, do your job or run your business!

By David Duncan on Friday, January 24, 2014 4:26 PM
With the growth and expansion of social media and third screen devices like smartphones and tablets, it's sometimes hard for businesses to stay on top of the many components of their digital identity. As a result of the constant effort to keep up with the latest trends and technologies,websites are often overlooked and neglected. Your business must not let that happen as your website is the living heart of your digital presence. Check out the latest entry in WSI's Digital Marketing Video Series to discover the 5 Reasons Your Website Is Still Important!   1. Maintaining Ownership With so much activity and interaction...
By Martin Duncan on Tuesday, May 14, 2013
So we've put this handy little guide together telling you the five main things to get right when you're building a landing page. Great stuff.

The trouble is, sometimes it seems like nobody reads my blogs! I know it's boring stuff and can be hard work sometimes, so to make your life easier, we've put these handy hints into a video for you!

Hooraaay!

Don't say we never give you anything ;) 





We hope you enjoyed it, and if you have any questions for us you can either comment below, give us a call on 0845 345 2592 or 0208 395 3163 OR you can even fill in this form here and I'll get back to you personally!

Good luck with those landing pages!
By Martin Duncan on Tuesday, April 16, 2013
I often get asked, Martin; Sites that ROCK!

Right well as we all know by now, websites have moved on a long way from being virtual brochures. While your website should still be your glossy 'shop window' it should also be working hard for you to convert your visitors into customers. Think of your site as an additional member of your sales team – always available and ready to win new sales, but on the job 24/7. Just as you might invest in training for such an employee to hone his or her skills, your website can be a great instrument for converting more leads by putting the right tools in place together with some old school lead conversion techniques.   Simple but Clever Lead Conversion Tactics Influencing your site visitors to take the next step in becoming your customers can take many forms. It could be to:...
By David Duncan on Tuesday, January 03, 2012 5:49 PM
Often ignored by the novice internet marketer, website analytics have a key role to play in any successful marketing strategy. Careful analysis of even the most rudimentary statistics will often highlight areas for improvement that can make or break the average campaign.

In this article we'll take a look at some simple steps to ensure you're getting some sort of tangible return on your marketing efforts, and why using analytics might not be such a scary proposition after all...

Step 1: Define the Sales Process However you refer to the sales process, the first step is identifying each stage of the journey and understanding what is expected of your customer. Consider the following questions:

How is the visitor incentivised to engage with your sales process? How does each phase of the process relate to your overall sales strategy? How is the customer guided through the process?...
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