By Martin Duncan on Monday, January 28, 2013
Email? Old news right? With such a huge rise in the popularity of social media, you could be forgiven for thinking that more traditional online marketing methods (like email marketing) have had their day. But actually, email marketing is still a very popular and hugely effective marketing medium that continues to thrive. Put it this way - there are 2.4 billion internet users worldwide – 53 million are in the UK alone (Source: “internetworldstats.com”) and around 90% of those have access to and use email. By comparison, these numbers still outweigh social media sites. So, how can you make sure your company gets the most out of its email campaigns? 10 Ways to Help Sharpen Your Email Marketing  While email marketing still holds its own on the online-webnet-intersite-network (or interweb), it's important to consider how recent trends brought about by the evolution of our online behaviour impact the way we access and use email. As a result,...
By David Duncan on Thursday, December 29, 2011 4:03 PM
The advent of social media marketing continues to provide many opportunities for businesses to make real connections with customers. However, your social networking plans should enhance, rather than replace your email marketing activities. While Facebook's usage figures are impressive for example, they are still blitzed by the number of people that own and use an email address.

An effective email marketing strategy still has a key role to play in the modern marketer's online arsenal, working cohesively with other activities in order to create touch points with customers at a level they are comfortable with. The question then is not 'should I use email as a means to stay in touch with customers?' but instead, 'how do I build a targeted, responsive email list?'

There are a number of techniques...
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