By David Duncan on Tuesday, February 24, 2015 2:12 PM
I am often asked "How do I make sure that our web marketing strategy is competitive?"   We're at the point where the business world is fully intertwined with the digital space, which means it moves at the same breakneck speed as the Internet. The truth, if you're willing to admit it, is that some of your competitors are doing a better job managing their digital presence than you. But that doesn't mean you can't figure out what they're doing, add to it, and get better results, so here's how:   The 5 steps to take are as follows - Make sure your site is visible in search, the easiest way is to search Google using some of your keywords and see who is coming up in your local area, you might search for "plumber London" this will provide a good starter list to follow and find out what they have done to be top for those search phrases. There are a number of tools that can be used to find out what they have done to get the good search results. Then decide what you can do to be more competitive. Look at...
By David Duncan on Thursday, December 11, 2014 3:11 PM
From our team to yours, we hope you have a beautiful holiday season and we're looking forward to an amazing New Year with you!

As we look forward to 2015 take some of these thought forward and work on them in your business. We wish you a successful 2015
By David Duncan on Monday, December 08, 2014 3:20 PM
As we approach 2015 the key focus of your digital strategy should be to improve your customer experience and engagement. There are 5 tips here to help you to focus, they include a focus on marketing, creating great content, improving the customer experience and ensuring you are mobile ready.

 Please review this short video which has some useful tips for you to follow
By David Duncan on Thursday, November 13, 2014 3:28 PM
The times they are a-changin' - certainly in Digital Marketing in 2015

To quote the great Bob Dylan in his iconic song: the times they are a-changin'. This is true of many things in our world, not the least of which is the landscape of the Internet (and digital marketing's place within the online realm). But there's no need to get dramatic; whether or not you realize, the times are always a-changin' when it comes to digital marketing. Tactics and strategies that worked five years ago are no longer effective, and the almost-daily updates of Google's search algorithm stand as a reminder to businesses and digital marketing companies that the game can change at any time.  

The key, as it is with most things in constant flux, is to stay ahead of the curve (or at least as close to it as possible). Money is made on the stock market by staking dollars on the futures of companies. Sports teams build dynasties by predicting the abilities of amateur-level athletes and maximizing their salary cap dollars. Professional...
By David Duncan on Thursday, October 23, 2014 3:51 PM
More Information = Longer Buying Cycle

The Decline of One-Stop Shopping

According to a study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. The same research concluded that 65% of total revenue comes from purchases made in more than one step. Expedia recently revealed that consumers will conduct as many as 38 visits to travel sites before...
By David Duncan on Monday, October 06, 2014 3:42 PM

Remarketing will help you to increase brand awareness and make more of your site visitors return and a higher percentage convert into customers. By continuing the conversation with your prospects you have the opportunity to target the right people at the right time.
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
By David Duncan on Friday, January 24, 2014 4:26 PM
With the growth and expansion of social media and third screen devices like smartphones and tablets, it's sometimes hard for businesses to stay on top of the many components of their digital identity. As a result of the constant effort to keep up with the latest trends and technologies,websites are often overlooked and neglected. Your business must not let that happen as your website is the living heart of your digital presence. Check out the latest entry in WSI's Digital Marketing Video Series to discover the 5 Reasons Your Website Is Still Important!   1. Maintaining Ownership With so much activity and interaction...
By Martin Duncan on Monday, June 17, 2013
So today we'll look into some ways to get the most possible return on investment from display advertising.

Once again, this blog is coming at you in the form of a video. Hope that's okay, let us know if you like it - or if you don't!

By Martin Duncan on Tuesday, May 14, 2013
So we've put this handy little guide together telling you the five main things to get right when you're building a landing page. Great stuff.

The trouble is, sometimes it seems like nobody reads my blogs! I know it's boring stuff and can be hard work sometimes, so to make your life easier, we've put these handy hints into a video for you!


Don't say we never give you anything ;) 

We hope you enjoyed it, and if you have any questions for us you can either comment below, give us a call on 0845 345 2592 or 0208 395 3163 OR you can even fill in this form here and I'll get back to you personally!

Good luck with those landing pages!
By Martin Duncan on Thursday, January 10, 2013
So, it's 2013, how are you going to continue to engage your site visitors? Well you could spend some time and money on some great videos, they are a great way to engage people, but in all honesty I think some of us could do well to take a step back and revisit some of the basics. Small businesses have something large businesses often don't have – a personal touch. There is far more scope for you to inject some personality in what you do without being held back by corporate guidelines. If you put some effort into making your customer experience something memorable (good memorable that is), you'll never have trouble building a base of loyal clients. Here are five of the best and most basic ways to create a positive customer experience online: 1. KISS (Keep It Simple, Stupid) Does your website have a straightforward design with easy to use navigation? Your customers should be able to find what they're looking for with ease...
By Martin Duncan on Tuesday, December 18, 2012
Although Armageddon is scheduled for Friday December 21st, our office will be open from 9am to 6pm.

Does our dedication know no bounds?

We just want to make sure our customers and partners enjoy a good experience whilst working with us. Letting something trivial like the apocalypse get in the way would be bad for business.

Meteor showers, tsunamis, earthquakes and volcanoes are an inconvenience, but being British we won't close (unless it snows a bit).

Should anyone else actually survive this event, we want them to enjoy a very merry Christmas and a great and prosperous New Year.

We hope to see you in 2013.

By Martin Duncan on Wednesday, October 03, 2012
Here at WSI, we have tons of great little perks that remind us why we are part of the franchise. If it's not related to the network of people then it might be the charity we support (MCPH) or the training events we attend. In fact there are lots of things that remind us why we do it and today one of those things landed in our inbox. Now don't get us wrong we're not usually ones to blow our own trumpet, but we figure if this company is to do well in these financially challenging times we should give it a good toot sometimes. So here goes. Toot tooooot!

We are officially AIM Certified for 2013!

AIM Certified 2013

By Martin Duncan on Tuesday, September 25, 2012
It's amazing how much we all take the internet for granted these days. Social technologies have revolutionised everything around us and sometimes it seems like we are all fairly indifferent about it! I'd like to share this rather heartwarming story with you all about little boy with a passion for cars. As a member of several car forums and someone with a real passion for all cars, I've known about it since the day it was posted, but sadly I was unable to make the event for a few different reasons. Now that the date has been and gone I thought I'd do a little write up about how these car forums and more importantly the people frequenting them have made a big difference in this little boy's tragically short life. So on the 28th of August someone posted a message on a UK Subaru forum saying that his 11 year old son, Connor had only weeks left to live due to the inconceivable horror that is cancer. He had leukeamia aged 2 and beat it, then last year they'd had the devastating news that he had a cancerous brain tumor. They operated and removed it and thought all was well, until they were given the news it had returned in two places and there was nothing more they could do to help him. He wanted to get a small group of cars together (not just Subarus, but all types of cars) so that his son could see some of the cars he loved before his untimely departure. ...
By Martin Duncan on Friday, September 14, 2012
Okay, so I know I've already written a blog about David Weir, our local Wallington boy who had an amazing summer at the Paralympics. I went to see the 5000m performance in the Stratford stadium and the atmosphere was electric, a truly memorable day for me. But when I wrote that, I was congratulating him for his two gold medals. Since then, the paralympics has now finished and by the end he had been awarded two more! So that would be a total of four gold medals out of four events! The 800m, the 1500m, the 5000m and the Marathon are all highly competitive, but nobody told Dave that, he dominated each one! So the issue here in Wallington is that we are fast running out of postboxes to paint gold! On a serious note I do hope he gets one in Roundshaw and they don't all end up in the town centre. Here is a phone snapshot of the one on Wallington high street: A gold postbox in Wallington...
By Martin Duncan on Thursday, September 06, 2012
David Weir, AKA The WierWolf It's no secret that here in the office we have been gripped by Paralympic fever. It's amazing enough for Great Britain to be second in the medal table - considering our small population - but to think that one of the most amazing athletes in the world hails from our humble town of Wallington in Surrey beggars belief. We have been following David's career for a while now, watching three of his four marathon victories with great interest (yeah we missed one, sorry David), but what he has achieved so far during these 2012 Paralympics has just about eclipsed his long list of incredibly impressive prior achievements. The decision to enter four intensely competitive events is not one you take lightly. The ability to be competitive in so many races one after the other is very rare and something truly astounding. So, how is "our Dave" doing so far? Not too shabby, two gold medals from two events....
By David Duncan on Wednesday, September 05, 2012 12:00 AM

Many companies are trying to figure out how to keep track of their social media activity . We see many people these days are using both LinkedIn and Twitter and Facebook.

Although all of these sites do offer some kind of integration between them, we don't recommend automatic forwarding of any kind, since this can result in repeated postings.

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