By David Duncan on Tuesday, April 14, 2015 3:38 PM
Social Selling leverages the opportunity provided by an increasing number of professionals turning to the social channels to influence their buying decision. Learn to adapt your online approach with social selling and you will never need to cold call again.

This short video outlines some of the steps to take to build a solid social selling routine.

In my opinion, great social media profiles should be as important to sales people and business owners as an e-mail address, phone number or business card. These profiles are a way for other people to validate your experience, your expertise and your real world connections.

If your company isn’t teaching its sales people how to use social media to connect with potential clients and leverage existing leads, then you are putting them at a huge disadvantage. Social selling is widely popular and an increasing number of people are trying to find the best way to leverage the technology for best results. If we look on LinkedIn, there are already over...
By David Duncan on Tuesday, September 09, 2014 2:51 PM
Social CRM can help you to listen more and to engage more with your target audience. Make the most of the opportunities to improve customer care and productivity. Check out this video that provides 5 tips to help with this area
By David Duncan on Thursday, August 14, 2014 2:35 PM

There's No "I" In Team

A few years ago, you might have heard people say "social media is useless" or "Twitter and Facebook are just fads" and then casually go about their days. These individuals may have even been marketers or high-ranking members of big companies. Oh, don't worry; we're not on a witch-hunt or anything. We aren't looking for the names of the poor souls who have been ignoring social media while it has changed they way we, as a society, conduct our business. They've punished themselves enough.
 

The truth is, companies and beleaguered marketers tried to ignore social media because it was new and confusing; they didn't know how to use it for business and it seemed difficult to figure out, so they secretly hoped it'd go away. Instead, social media grew and prospered. There have been millions of dollars spent on social ads, IPOs launched, and hundreds of incredible social media campaigns to prove that social media is here to stay. Except it's a much different beast than it was even a few years ago.

These days, brands and business are expected to have vibrant social media presences on all the major platforms. Not only that, but they're expected to engage with customers in real time. That's a bit of exaggeration for effect, but still, studies show that 1 in 4 Facebook and Twitter users believes companies should reply to their complaints on social media within one hour. The majority of the time when a customer's expectations aren't met, a sale does not follow.

Seriously, an hour? That's not much time, especially when you're trying to, I don't know, do your job or run your business!

By David Duncan on Thursday, June 05, 2014 4:07 PM

Are You Moving Online With Your Customers?

Marketing involves the promoting and selling of products and services. If you're a marketer you're essentially a salesperson, even if that's not how you perceive your job. Most people think a "sales" role consists of these typical activities: endless cold calls, prospect meetings and a whole lot of proverbial doors slammed in your face. But in today's business world, the tenets of selling are evolving right along with the core focus of marketing. Consumers no longer stand for being forced and bullied into a decision; instead, they prefer to build relationships with brands, gather information and eventually come to an informed conclusion on their own. Your job as a marketer or a salesperson is to do a better job of highlighting the value of your products and services than your competition. 

 

Social Media Is Changing The Business Landscape

The ability to adapt is one of the most important components of success in both business and marketing. This willingness to pivot and take risks is especially important for truly great digital marketing campaigns due to the fast-paced nature of the Internet. One aspect of the digital space that is significantly shifting the business environment is social media. While some companies are still getting acquainted with the idea of social selling - using social media platforms to generate leads and close sales - the early adopters are busy reaping the benefits. 

By David Duncan on Tuesday, April 08, 2014 2:22 PM
Social Selling is very popular at the moment with everyone offering courses to help you to understand how social selling can be used to market your products and services. Buy without a strategy to follow most people spend a great deal of time on the social media channels without achieving the results they would like.  If you think about these 5 points before you start it will help you to organise your content and develop those all important relationships with your targeted buyers. 1) Identify your targeted buyers’ persona

Any professional sales process includes developing relationships; the first step to a good social selling plan is to identify the key decision makers, including their level of online engagement.

2) Intelligence is Key

Creating a strategy to ‘listen’ and gather relevant intelligence such as understanding challenges and requirements is critical to making a successful online connection – and ultimately in being considered part of your customer’s sphere of influence during...
comments powered by Disqus

Search Blog

Recent Entries

How to build a daily Social Selling routine
How to be found using your social media profiles
Here is a little Inspiration for 2015
Information overload means longer buying cycles
Display Advertising and Remarketing
Visit WSI Internet Marketing
Copyright 2013 Waverley Solutions Built and Maintained by WSI.