By Martin Duncan on Thursday, January 10, 2013
So, it's 2013, how are you going to continue to engage your site visitors? Well you could spend some time and money on some great videos, they are a great way to engage people, but in all honesty I think some of us could do well to take a step back and revisit some of the basics. Small businesses have something large businesses often don't have – a personal touch. There is far more scope for you to inject some personality in what you do without being held back by corporate guidelines. If you put some effort into making your customer experience something memorable (good memorable that is), you'll never have trouble building a base of loyal clients. Here are five of the best and most basic ways to create a positive customer experience online: 1. KISS (Keep It Simple, Stupid) Does your website have a straightforward design with easy to use navigation? Your customers should be able to find what they're looking for with ease...
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