By Martin Duncan on Thursday, February 14, 2013
So for the first time we have decided to put our Inside Edge newsletter in to our blog. This means that our newsletter email is short and sweet and it should generate more traffic to the blog.  There's lots going on this month for us, we have launched a new product called Lead Forensics (which you can read about here) and we have some great stuff for you to follow too. A highlight for us and also a learning opportunity for our followers will come when Francois Muscat of WSI South Africa will be doing a webinar on February 27th at 4pm GMT. In this 60-minute webinar, Francois will outline why content marketing is an essential aspect of every internet marketing strategy, as well as highlight 7 key tips to maximise the impact of your current digital marketing efforts. You’ll also get answers to questions like: • What type of content should you use for your marketing activities? •...
By Martin Duncan on Monday, January 21, 2013
So with most of our clients and prospects, I find myself recommending a blogging strategy. It’s just too good to ignore. It’s a surefire way of adding good quality copy about your chosen keywords which will then get indexed quickly and should provide people with valuable information that is easy to archive and organise.

I find that many companies are concerned primarily about three issues regarding blogs:

·          the time required to source a regular flow of content,

·          the costs involved in getting professional copy written

·          the need to attract readers to make it all worthwhile.

To address these concerns, you can use the following 5-point plan, which will enable you to take a phased approached to preparing for, setting up, and running a successful business blog.

1. Establish Clear Objectives Knowing what you want to achieve with your blog will enable you to choose a clear direction from the start. Although it's important to use your blog to participate in a genuine manner as part of the online community, it is also completely reasonable to have your own business objective, which might include:

...
By Martin Duncan on Wednesday, January 16, 2013
So we all know that things are changing. Those of you in the know will have heard of the Google zoological terminology - with the names of various animals (particularly penguin and panda) being given to their algorythm updates. But what does all of this stuff actually mean? Well, there is an elephant in the room (sorry, couldn't resist).

For years we have mostly been focused on updating and optimising our websites and getting lots of great content on them. Well if you've been following our advice then it's good news because all of that stuff is still great, but basically the shift of focus is going from people "optimising" (which gives the more monetarily endowed an advantage) to more organic popularity measures. So this means that Google is now more...
By Martin Duncan on Thursday, January 10, 2013
So, it's 2013, how are you going to continue to engage your site visitors? Well you could spend some time and money on some great videos, they are a great way to engage people, but in all honesty I think some of us could do well to take a step back and revisit some of the basics. Small businesses have something large businesses often don't have – a personal touch. There is far more scope for you to inject some personality in what you do without being held back by corporate guidelines. If you put some effort into making your customer experience something memorable (good memorable that is), you'll never have trouble building a base of loyal clients. Here are five of the best and most basic ways to create a positive customer experience online: 1. KISS (Keep It Simple, Stupid) Does your website have a straightforward design with easy to use navigation? Your customers should be able to find what they're looking for with ease...
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