By Martin Duncan on Wednesday, January 16, 2013
So we all know that things are changing. Those of you in the know will have heard of the Google zoological terminology - with the names of various animals (particularly penguin and panda) being given to their algorythm updates. But what does all of this stuff actually mean? Well, there is an elephant in the room (sorry, couldn't resist).

For years we have mostly been focused on updating and optimising our websites and getting lots of great content on them. Well if you've been following our advice then it's good news because all of that stuff is still great, but basically the shift of focus is going from people "optimising" (which gives the more monetarily endowed an advantage) to more organic popularity measures. So this means that Google is now more...
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