By David Duncan on Thursday, October 23, 2014 3:51 PM
More Information = Longer Buying Cycle

The Decline of One-Stop Shopping

According to a study conducted by Google, 47% of revenue generated in the US comes from purchases made in more than one day. The same research concluded that 65% of total revenue comes from purchases made in more than one step. Expedia recently revealed that consumers will conduct as many as 38 visits to travel sites before...
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