By Martin Duncan on Friday, June 14, 2013
ORLY? YARLY! You may have heard recently about Facebook introducing hashtags. Basically, 'hashtag support' (pioneered by Twitter) will mean that by adding a 'pound sign' to the beginning of any word, it will become a clickable link that will take you to the public posts containing the same tag. This has created quite a stir amongst many of my friends. Some are enthusiastic and happy, seeing this as progress whilst others are skeptical to say the least (many of my friends are grumpy old men). Here's a direct quote from one of my Facebook friends: "I was using it to refer to some number sequences recently until I realised it looked like I was 'hashtagging' everything. I deleted my post and cried...
By Martin Duncan on Thursday, February 28, 2013


Treat me like a grown up?

  Now bear with me here, I’m sorry to be the one to bring this up, but I feel a rant coming on. Am I alone in being tired of being asked to like/share/tweet things? Social platforms like Facebook, Twitter and Google+ have people constantly begging “like if you agree” or “please retweet”. I guess if we have to point the finger we can thank platforms like Klout etc. which measure your social influence. Search engines are also to blame (as usual).

Every time I go on Facebook I see people posting a picture with the caption “Love or hate?” “What are your thoughts on this?” “Can you caption this image?” If I want to tell people how I feel about it I will do so without your prompt which frankly makes me feel like I’m being treated like some kind of farm animal.

...
By Martin Duncan on Monday, February 11, 2013
The world of blogging has very little in the way of rules, and even less in the way of boundaries. This freedom doesn't necessarily mean it's an easy ride when it comes to crafting compelling blog content for your business though. The blog itself is one of the main tools in any internet marketer's arsenal, however for many the most challenging aspect remains maintaining a flow of quality content. In this article we'll be looking not so much at what to write about, but more how to write about it. Fresh, engaging and optimised content is the order of the day here – after all blogging for business is about attracting traffic and keeping the reader coming back for more.   1. List Your Ideas - Many new bloggers start out with good intentions, but quickly run out of ideas and/or motivation. A great way to avoid this is to develop a list of topics from the outset, from which you can pick your posts. We're not just talking about 5-10 topics here – think longer-term towards 50 or even 100. Farm ideas from online content...
By Martin Duncan on Monday, January 21, 2013
So with most of our clients and prospects, I find myself recommending a blogging strategy. It’s just too good to ignore. It’s a surefire way of adding good quality copy about your chosen keywords which will then get indexed quickly and should provide people with valuable information that is easy to archive and organise.

I find that many companies are concerned primarily about three issues regarding blogs:

·          the time required to source a regular flow of content,

·          the costs involved in getting professional copy written

·          the need to attract readers to make it all worthwhile.

To address these concerns, you can use the following 5-point plan, which will enable you to take a phased approached to preparing for, setting up, and running a successful business blog.

1. Establish Clear Objectives Knowing what you want to achieve with your blog will enable you to choose a clear direction from the start. Although it's important to use your blog to participate in a genuine manner as part of the online community, it is also completely reasonable to have your own business objective, which might include:

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By Martin Duncan on Thursday, November 15, 2012
What a dumb headline! You’re pretty sure you already know aren’t you? So why are you still reading? Well, it’s because nobody is really sure what is going on anymore. Every ten minutes something else comes along that changes the game and makes everything before it obsolete. Well, strictly speaking that’s not really true, but it seems that way sometimes. It’s a full time job just figuring out what is going on without even doing any of it yourself! While everyone is running around trying to get “like” buttons on all of their web properties and tweeting about “social” technologies, it seems like we’ve all lost a bit of focus. The thing is, when you think about it all of this stuff is still very young, even the “experts” and “gurus” have only been doing it for a few years! So what if I told you that more than half of the crap that gets posted on Facebook/YouTube/Twitter etc is not Social Media?...
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