For some real-world examples of how the Internet can help your business reach more customers and increase sales, have a look at our case studies. We’ve examined several of our clients from various business types and sizes to give you an inside look at how our Internet business solutions improved their businesses.
About the Client, Skyline Whitespace: Skyline Whitespace design and create memorable exhibition stands for a wide range of industry sectors from government, I.T., leisure, retail and banking through to charities and small privately owned organisations.
I initially saw the client because they wanted some advice on how to market their business online and get ahead of their competitors who were at the top of the search engine results. We decided that the best way to do that was to create a new website which was more search engine friendly and to make sure that it was optimized correctly for the search terms they wanted to compete for.
Summary of Project: The client wanted a showcase site that would not only look good and display the many variations of display products that they create but also one that would reach the top of the search results and enable them to increase the online visibility of the business. They also wanted to be able to update the site themselves which they had not previously been able to do.
The Solution: We chose to provide a Business Edge solution due to its modular platform which enabled us to add the appropriate modules to achieve the functionality required, and also to achieve a very high-end looking solution.
For this client in their industry, image is extremely important and they were therefore very particular about the design and implementation of their solution. We partnered with Aiyra Technologies to deliver this solution and they were extremely helpful and creative throughout this process.
In order to help with the marketing of the site we have incorporated some content pages provided by InfoSearch Media (WSI Web Words) and these pages are already bringing traffic to the site.
Results: The new www.skylinewhitespace.com website reflects the sleek and professional image of Skyline Whitespace and conveys their exceptional exhibition services and portfolio of past projects in an organised and attractive manner. The client’s reaction has been very positive with internal staff and other Skyline subsidiaries showing enthusiasm and interest in the new UK site. They are already seeing improved traffic, conversion rates and search engine results and are receiving increased management information from our Web analytics service.
Conclusion: The Business Edge has been a great solution for this client. It has been flexible enough to meet the client’s needs and the modular design makes it easy to add functionality whilst keeping the site design consistent.
By incorporating some optimised content pages into the solution from the outset we have launched the site and are quickly seeing improved search results over the client’s previous website. We could not have done this without the expert assistance of our production partners, Aiyra, who have worked closely with us throughout the design and build process and have enabled us to provide a creative and innovative solution to our client.
The London Lawn Turf Company
About The Client:
London Lawn Turf have been established for over twenty years and have been supplying, preparing and laying quality turf throughout London and the home counties from its depots.
London Lawn Turf are Platinum Partners with Rolawn, Britain’s largest grower of premium quality turf, and is the main supplier of all Rolawn products throughout London and the South East.
WSI has been working with London Lawn Turf since 2007 when we supplied a new ecommerce web site to sell their turf and associated products online. The volume of orders steadily increased over time and now online orders are considered the major channel for the company.
“WSI have really transformed our web presence and in doing so provided us with a new sales avenue for our clients. They have demonstrated how we can actually measure the success of our advertising pounds which we were unable to do through traditional means. We have enjoyed working with the team and would recommend them without hesitation.”