Web Analytics Consulting Surrey
Why analytics work and improve decisions:
Analytics improve decisions because they improve the strategies companies use to make them.
Most companies develop and evolve their decision making strategies based on expert judgment and testing over time. But conditions are changing so fast that it’s fair to ask the question: how often does any company actually employ its best strategy? By the time you figure out the best approach, the market is moving on. Decision analytics solve this problem by examining a vast number of strategic possibilities very quickly, enabling you to design and execute the best strategy sooner.
Another way analytics help is by simplifying an enormous task. Today effective strategies must take into account complex relationships between segments, variables, objectives, constraints and uncertainties. The human brain (generally only capable of handling a few pieces of information at a time) could do with a bit of help.
Decision analytics mean human beings don’t have to try to act like computers. Experts apply their judgment to a strategy that already takes into account all of the data and complexity, a strategy empirically determined to be the best possible. We can then inject our own business expertise into the decision framework in a very precise and controlled way.
We can help your business take advantage of analytics software and after some split testing and behavioural analysis build what we like to call a "conversion architecture" into your web presence, ensuring that you make the most of your traffic and funnel as many people into taking that desired action as possible.
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